Wildflower Health was born to help women
make better healthcare decisions through the
device that’s always at hand – their smartphone.

In 2012, Leah Sparks was pregnant with her first child. Navigating regular doctor visits, she recognized that what should be a time of joy was often tempered by uncertainty about health plan benefits, hospital services and appointment schedules. She realized pregnancy could be a powerful context for teaching women how to use the healthcare system in a smart way.

Wildflowers are bold, colorful and diverse. They are also resilient, and grow in the most unexpected places. Our mission is to better understand all types of people so we can create positive environments where everyone can thrive. We grow healthy families … like wildflowers.

Our enterprise mobile health products help improve clinical quality, connect patients to resources and reduce medical costs.


The dedicated team at Wildflower Health has expertise in healthcare, technology, clinical content and consumer products. We believe that connecting families with the healthcare system can promote healthier, happier lives. Meet some of our passionate people:

Leah Sparks

CEO & Founder
A seasoned healthcare technology executive.

Mark Miller

VP, Payer Solutions
An industry veteran focused on helping health payers innovate

Keith Jaeger

Chief Technology Officer 
A product engineering guru with broad technical acumen.

Connie Phelps

VP of Hospital Solutions
Expert in mobile health, patient engagement and healthcare IT.

Reetu Gupta

Director of Client Services
Devoted to meeting strategic needs and filling gaps in healthcare.

Laura Mackay

VP of Strategy and Business Development
Strategic leader with a passion for healthcare innovation and a drive to simplify health care

Dilek Barlow

Director of Client Services
Skillful in leading large-scale software implementations.

Jessica Nicholas

Client Services Manager
Dedicated to supporting strategic partnerships that connect more families to health care.

Archie Algas

Product Director
Experienced in designing digital health products for consumers and clinicians.

Taryn Selonke

Business Development Director
An advocate for improving healthcare delivery through mobile health


We’ll show you how to connect families to your best care.


Elaine Chien, MD


Christine Picco, MD


    Kathy Bellevin

    Co-Founder and Product Strategist

    J.D. Kleinke

    Healthcare Business Strategist


    Kerry Hicks

    Partner CEO & President
    KMG Capital Partners

      Anisha Sood

      Partner, Echo Health Ventures.

      Lisa Latts

      Deputy Chief Health Officer at IBM Watson Health

      John Crumpler

      General Partner
      Hatteras Venture Partners

      Kresimir Letinic

      Managing Director
      Easton Capital


      Make a positive difference in healthcare.

      Growth Marketing Manager

      The Growth Marketing Manager will have primary responsibility for driving success of one of Wildflower Health’s most important business KPIs: user acquisition / application enrollment and utilization.  This role will play a critical role in driving client success working closely with key accounts to understand their unique requirements and to design and execute on a successful marketing communications strategy for end users.  This role will combine, creative thinking, strategic insights, data-driven decision making, and hands-on client support to drive utilization across Wildflower Health’s client base and successful meeting of client enrollment and engagement KPIs.  This role will have the opportunity to work with large health plans, hospitals, providers and employers to help Wildflower Health meet its vision to be the digital front door to the healthcare system for millions of families.


      Key Responsibilities

      Analyze client KPI data to identify and codify Wildflower Health’s best practices for end-user marketing by customer segment and application type

      Develop client case studies to highlight best practices and outcomes

      Create and manage client-specific user acquisition / enrollment and ongoing engagement and retention strategies that leverage best practices and are tailored to the each specific client’s communication channels, culture and key goals / success metrics. Iterate with each client based on learnings to continually improve and as client goals evolve.

      Collaborate with the Client Services team to develop marketing strategy / user enrollment project plans for large clients as part of their implementation process and ongoing account management

      Work with contract designers and other consultants as needed to develop marketing toolkits and other collateral

      Support the strategy development and execution of key referral channels – employers and physician practices. Identify other key referral channels/entities as well.

      Provide account management support to key referral channel partners, helping them to get started and to incorporate best practices for referring users to Wildflower Health applications



      Ideal Candidate

      At least four years experience in healthcare marketing or consumer marketing (ideally both) or a similar role

      Skilled at working with data –identifying insights and building successful marketing programs based on learnings

      Ability to structure ideas into compelling cases and to socialize them with management and clients in a way to garner buy in

      Ability to both build a strategy and execute on it, end-to-end

      Comfort with iterative, trial and error efforts and a willingness to be fluid and flexible in the role to meet evolving business objectives and to incorporate learnings

      Ability to prioritize and work efficiently and effectively in the face of competing demands on your time

      Strong verbal, written communication and presentation skills

      Strong client management experience

      Accountable, proactive and thoughtful with high attention to detail and strong strategic problem solving capability

      Strong empathy Wildflower Health clients and end users

      Alignment with key Wildflower Health values including teamwork, transparency and collaboration

      We’re hardworking and passionate about transforming healthcare. Our team drives the evolution of our enterprise mobile solution, and creates an A+ customer experience for our mobile users. To be considered for one of the roles below, please email your resume and salary requirements to