MOM: CHIEF MEDICAL OFFICER OF THE HOME
make better healthcare decisions through the
device that’s always at hand – their smartphone.
In 2012, Leah Sparks was pregnant with her first child. Navigating regular doctor visits, she recognized that what should be a time of joy was often tempered by uncertainty about health plan benefits, hospital services and appointment schedules. She realized pregnancy could be a powerful context for teaching women how to use the healthcare system in a smart way.
Wildflowers are bold, colorful and diverse. They are also resilient, and grow in the most unexpected places. Our mission is to better understand all types of people so we can create positive environments where everyone can thrive. We grow healthy families … like wildflowers.
OUR EXPERIENCED TEAM
OUR BOARD OF DIRECTORS
WORK WITH US
Make a positive difference in healthcare.
Growth Marketing Manager
The Growth Marketing Manager will have primary responsibility for driving success of one of Wildflower Health’s most important business KPIs: user acquisition / application enrollment and utilization. This role will play a critical role in driving client success working closely with key accounts to understand their unique requirements and to design and execute on a successful marketing communications strategy for end users. This role will combine, creative thinking, strategic insights, data-driven decision making, and hands-on client support to drive utilization across Wildflower Health’s client base and successful meeting of client enrollment and engagement KPIs. This role will have the opportunity to work with large health plans, hospitals, providers and employers to help Wildflower Health meet its vision to be the digital front door to the healthcare system for millions of families.
Analyze client KPI data to identify and codify Wildflower Health’s best practices for end-user marketing by customer segment and application type
Develop client case studies to highlight best practices and outcomes
Create and manage client-specific user acquisition / enrollment and ongoing engagement and retention strategies that leverage best practices and are tailored to the each specific client’s communication channels, culture and key goals / success metrics. Iterate with each client based on learnings to continually improve and as client goals evolve.
Collaborate with the Client Services team to develop marketing strategy / user enrollment project plans for large clients as part of their implementation process and ongoing account management
Work with contract designers and other consultants as needed to develop marketing toolkits and other collateral
Support the strategy development and execution of key referral channels – employers and physician practices. Identify other key referral channels/entities as well.
Provide account management support to key referral channel partners, helping them to get started and to incorporate best practices for referring users to Wildflower Health applications
At least four years experience in healthcare marketing or consumer marketing (ideally both) or a similar role
Skilled at working with data –identifying insights and building successful marketing programs based on learnings
Ability to structure ideas into compelling cases and to socialize them with management and clients in a way to garner buy in
Ability to both build a strategy and execute on it, end-to-end
Comfort with iterative, trial and error efforts and a willingness to be fluid and flexible in the role to meet evolving business objectives and to incorporate learnings
Ability to prioritize and work efficiently and effectively in the face of competing demands on your time
Strong verbal, written communication and presentation skills
Strong client management experience
Accountable, proactive and thoughtful with high attention to detail and strong strategic problem solving capability
Strong empathy Wildflower Health clients and end users
Alignment with key Wildflower Health values including teamwork, transparency and collaboration