Myth Busting: Do Consumers Trust The Healthcare System?

There is an unfortunate myth circulating within the healthcare space—an urban legend we would like to put to rest. Here it is. Consumers don’t trust the healthcare system. This myth suggests that brands emerging from outside healthcare will be the ones to save it. Take a quick look in the app store, and you’ll find […]

Partnering with Purpose: Wildflower and Raphael House

Wildflower was founded as a purpose-driven, mission-centered organization. From the very beginning, we have focused on growing healthy families by using mobile technology to connect consumers to their healthcare. Along the way, we’ve created a truly special culture where people come to work to make a difference, not just a paycheck. But last year, we […]

The Future of Medicaid Starts Now – 10 Top Insights from the HT4M Innovation Forum

Last week, we had the privilege of speaking at the Future of Medicaid Innovation Forum in San Francisco. The event was hosted by HealthTech4Medicaid (HT4M), a nonprofit coalition of entrepreneurs who believe in a strong and dynamic Medicaid program that can efficiently connect people to the health care they need. HT4M facilitates cross-sectoral, collaborative partnerships […]

Losing Touch: How to Reconnect with Today’s Mobile Healthcare Consumer

Losing Touch: How Can You Reconnect with Today’s Mobile Healthcare Consumer?

We are experiencing a crisis of confidence in healthcare. There’s no other way to diagnose our current condition. Employers are increasingly frustrated with the amount of waste in their benefit offerings, despite employee demands for increased perks and support. Payors are grappling with how to more consistently engage their members in high-value clinical services such […]

Silver Bullets, Empty Innovation and Other Must Stop Behaviors in Mobile Health

As we close out another year, many of us will soon turn our focus to the age-old practice of New Year’s Resolutions. We thought now would be the perfect time to offer up suggestions we have for the broader mobile health marketplace. If we as an industry could commit to these resolutions, mobile might just […]

How the Mom Movement Will Heal Healthcare

Healthcare, we have a problem. And the solution is something we call “The Mom Movement.” Average medical costs for a family of four have increased every year since 2013, and there’s no end in sight. Costs continue to shift to consumers, but most individuals don’t have the tools and information they need to make intelligent […]

Early Returns – Using Mobile to Drive Healthy Starts, Fewer High-Risk Pregnancies

Maternal mortality fell by almost half in developing countries between 1990 and 2015 (UNICEF), but doubled in the United States during the same time frame. That means at least two women die in the U.S. during childbirth every day. And it’s not just deaths that are on the rise. So are “near deaths” at 60,000 […]

A Six-Year Flash: Insights and Reflections from the First Day of Kindergarten

By Leah Sparks, CEO, Wildflower Health Last week, my older son Luke started kindergarten. He gripped my hand as my husband and I walked him to his first day of school. Quietly, he told us that he was “a little nervous.” But his fears melted away fairly quickly as he entered a bright classroom, filled […]

Wildflower Health Acquires Circle, an Innovative Mobile Health Business

Today, we completed the acquisition of Circle, an innovative mobile health business that was incubated by Providence St. Joseph Health. This combination of technologies and expertise creates a groundbreaking platform for family health engagement. Wildflower is nurturing an ecosystem that allows for individual users to mange the health of their entire family, while accessing benefits […]