How Your Enterprise Can Respond to the Rapid Evolution of Digital Health

Coming of Age: How Your Enterprise Can Respond to the Rapid Evolution of Digital Health

In the age of health consumerism, having a digital health engagement strategy has quickly become a business imperative.  This truth was front and center as some of the sharpest and most passionate young minds across the healthcare space convened in San Francisco to discuss the future of healthcare, and specifically digital health. Sponsored by The […]

Perks NYC

5 Innovative Employee Benefits from PERKS Convention NYC

Wildflower recently participated in the PERKS Convention in New York City, an employee experience expo that provides access to the nation’s most forward-thinking employee services, perks and amenities that employers can use to support today’s business culture and growth. While we enjoyed showcasing our own digital solutions for supporting healthy pregnancies, growing healthy families and […]

The Hardest Question for Emerging Healthcare Companies: Explaining Who You Really Are

In this blog, we will attempt to answer an important and almost impossible question. What is it that you do here at Wildflower? One of the most difficult tasks for an emerging brand in the healthcare space is to clearly define what you do and to specifically quantify your value proposition. It’s a fine line […]

Myth Busting: Do Consumers Trust The Healthcare System?

There is an unfortunate myth circulating within the healthcare space—an urban legend we would like to put to rest. Here it is. Consumers don’t trust the healthcare system. This myth suggests that brands emerging from outside healthcare will be the ones to save it. Take a quick look in the app store, and you’ll find […]

Partnering with Purpose: Wildflower and Raphael House

Wildflower was founded as a purpose-driven, mission-centered organization. From the very beginning, we have focused on growing healthy families by using mobile technology to connect consumers to their healthcare. Along the way, we’ve created a truly special culture where people come to work to make a difference, not just a paycheck. But last year, we […]

The Future of Medicaid Starts Now – 10 Top Insights from the HT4M Innovation Forum

Last week, we had the privilege of speaking at the Future of Medicaid Innovation Forum in San Francisco. The event was hosted by HealthTech4Medicaid (HT4M), a nonprofit coalition of entrepreneurs who believe in a strong and dynamic Medicaid program that can efficiently connect people to the health care they need. HT4M facilitates cross-sectoral, collaborative partnerships […]

Losing Touch: How to Reconnect with Today’s Mobile Healthcare Consumer

Losing Touch: How Can You Reconnect with Today’s Mobile Healthcare Consumer?

We are experiencing a crisis of confidence in healthcare. There’s no other way to diagnose our current condition. Employers are increasingly frustrated with the amount of waste in their benefit offerings, despite employee demands for increased perks and support. Payors are grappling with how to more consistently engage their members in high-value clinical services such […]

Silver Bullets, Empty Innovation and Other Must Stop Behaviors in Mobile Health

As we close out another year, many of us will soon turn our focus to the age-old practice of New Year’s Resolutions. We thought now would be the perfect time to offer up suggestions we have for the broader mobile health marketplace. If we as an industry could commit to these resolutions, mobile might just […]