Maximizing Maternity – The Most Important Benefit You Offer

One of the most critical employee benefits to maximize is maternity. Approximately 80 percent of women in the workforce will have a baby during their career. High-risk pregnancies rank as one of the 10 most costly conditions for employers. As more employees find themselves card carrying members of the Sandwich Generation, support is needed not […]

No Two Alike: How Mobile Can Help You Reach Today’s Diverse Families

The demographic structure of the modern American family is shaped by many forces including race, socioeconomic status, marital status, sexual orientation, fertility, and gender. To break it down further, there is family structure: nuclear or traditional (two biological parents and children), extended or multigenerational (grandparents, parents and children), single parent, parents living apart or divorced, […]

Myth Busting: Do Consumers Trust The Healthcare System?

There is an unfortunate myth circulating within the healthcare space—an urban legend we would like to put to rest. Here it is. Consumers don’t trust the healthcare system. This myth suggests that brands emerging from outside healthcare will be the ones to save it. Take a quick look in the app store, and you’ll find […]

Opioid Use Disorder: Providing Resources for Addicted Moms

More than 70,000 Americans died of drug overdose in 2017 and over 2 million Americans live with addiction to opioids. For the first time ever, overdose deaths are higher than those from H.I.V., car crashes or gun violence at their peaks. And the numbers for pregnant women are staggering. According to the NIH National Institute on Drug […]

Preventing Maternal Deaths: How Can Mobile Help?

For an industrialized nation, the U.S. has a staggering number of pregnancy-related deaths. Tragically, 700 women die each year due to complications from childbirth, with black women affected more than other groups. And the number is growing: The maternal mortality rate rose 26% from 2000 to 2014. Perhaps the most alarming fact is that over […]

Young Health Leaders Unite To Transform Healthcare to Health

As a company, Wildflower routinely has the privilege of speaking at industry events and sharing stages with really passionate and impressive healthcare leaders. This week, we are excited to be participating in a unique forum, hosted by The Advancement League. The “Young Health Leader Summit” is taking over San Francisco, and we are thrilled to […]

The Sandwich Generation: Helping Employees in the Middle Navigate Care for Parents and Children

By Nancy Roberts Recently, it occurred to me that I have become a card-carrying member of the “sandwich” generation. In addition to working full time and co-parenting my 10-year-old stepson, I’ve had to take on some responsibilities for my elderly parents, both of whom are dealing with health issues. After years of writing about this […]

Partnering with Purpose: Wildflower and Raphael House

Wildflower was founded as a purpose-driven, mission-centered organization. From the very beginning, we have focused on growing healthy families by using mobile technology to connect consumers to their healthcare. Along the way, we’ve created a truly special culture where people come to work to make a difference, not just a paycheck. But last year, we […]

The Future of Medicaid Starts Now – 10 Top Insights from the HT4M Innovation Forum

Last week, we had the privilege of speaking at the Future of Medicaid Innovation Forum in San Francisco. The event was hosted by HealthTech4Medicaid (HT4M), a nonprofit coalition of entrepreneurs who believe in a strong and dynamic Medicaid program that can efficiently connect people to the health care they need. HT4M facilitates cross-sectoral, collaborative partnerships […]