How Your Enterprise Can Respond to the Rapid Evolution of Digital Health

Coming of Age: How Your Enterprise Can Respond to the Rapid Evolution of Digital Health

In the age of health consumerism, having a digital health engagement strategy has quickly become a business imperative.  This truth was front and center as some of the sharpest and most passionate young minds across the healthcare space convened in San Francisco to discuss the future of healthcare, and specifically digital health. Sponsored by The […]

The Hardest Question for Emerging Healthcare Companies: Explaining Who You Really Are

In this blog, we will attempt to answer an important and almost impossible question. What is it that you do here at Wildflower? One of the most difficult tasks for an emerging brand in the healthcare space is to clearly define what you do and to specifically quantify your value proposition. It’s a fine line […]

Myth Busting: Do Consumers Trust The Healthcare System?

There is an unfortunate myth circulating within the healthcare space—an urban legend we would like to put to rest. Here it is. Consumers don’t trust the healthcare system. This myth suggests that brands emerging from outside healthcare will be the ones to save it. Take a quick look in the app store, and you’ll find […]

Preventing Maternal Deaths: How Can Mobile Help?

For an industrialized nation, the U.S. has a staggering number of pregnancy-related deaths. Tragically, 700 women die each year due to complications from childbirth, with black women affected more than other groups. And the number is growing: The maternal mortality rate rose 26% from 2000 to 2014. Perhaps the most alarming fact is that over […]

Young Health Leaders Unite To Transform Healthcare to Health

As a company, Wildflower routinely has the privilege of speaking at industry events and sharing stages with really passionate and impressive healthcare leaders. This week, we are excited to be participating in a unique forum, hosted by The Advancement League. The “Young Health Leader Summit” is taking over San Francisco, and we are thrilled to […]

The Future of Medicaid Starts Now – 10 Top Insights from the HT4M Innovation Forum

Last week, we had the privilege of speaking at the Future of Medicaid Innovation Forum in San Francisco. The event was hosted by HealthTech4Medicaid (HT4M), a nonprofit coalition of entrepreneurs who believe in a strong and dynamic Medicaid program that can efficiently connect people to the health care they need. HT4M facilitates cross-sectoral, collaborative partnerships […]

Losing Touch: How to Reconnect with Today’s Mobile Healthcare Consumer

Losing Touch: How Can You Reconnect with Today’s Mobile Healthcare Consumer?

We are experiencing a crisis of confidence in healthcare. There’s no other way to diagnose our current condition. Employers are increasingly frustrated with the amount of waste in their benefit offerings, despite employee demands for increased perks and support. Payors are grappling with how to more consistently engage their members in high-value clinical services such […]

Silver Bullets, Empty Innovation and Other Must Stop Behaviors in Mobile Health

As we close out another year, many of us will soon turn our focus to the age-old practice of New Year’s Resolutions. We thought now would be the perfect time to offer up suggestions we have for the broader mobile health marketplace. If we as an industry could commit to these resolutions, mobile might just […]

ADDRESSING SOCIAL DETERMINANTS OF HEALTH: PART 2 – MATERNAL BEHAVIORAL HEALTH AND THE IMPACT ON FAMILIES

In my last blog, I talked about how an individual’s ability to access food, housing and transportation can profoundly impact their health and wellbeing. These social determinants of health—the societal and economic circumstances that influence one’s health throughout the lifespan—greatly affect behavioral health outcomes as well. Moms Are Especially Vulnerable Maternal behavioral health disorders, particularly […]

High-Value Health Innovation for the Low Income: Rock Health Summit

Wildflower recently had the privilege of participating in the 2018 Rock Health Summit. Our session focused on high-value health innovation for the low income.   We explored how startups looking to make a positive societal impact are increasingly meeting the unique needs of underserved populations. The panel discussed how entrepreneurs and investors are entering the […]