Clients • Advisor

Healthier Outcomes.

Reduced Costs.

Happy, Loyal Clients.

All With Wildflower

As a trusted adviser, you are under pressure to help employers navigate a challenging and competitive market and a highly-complex, fragmented healthcare system.

Employers are struggling to keep their employees happy, healthy and productive. They are turning to you for benefits that work.

With Wildflower, you can help your employer groups connect their employees to all their healthcare benefits, reducing costs while boosting engagement and productivity.

Studies show

80% of employees

would prefer more benefits to an increase in pay.


Yet only

1/3 of employees

report participating in employer-provided health promotion programs.


Your clients need you more than ever as they attempt to bridge the benefits engagement gap

and effectively support the health and wellbeing of their workforces.

We help your clients make intelligent connections with employees and their families:

  • Manage their healthcare cost trend by connecting moms to preferred providers while encouraging preventative health actions and adherence to prescriptions and care plans during pregnancy
  • Drive greater utilization of their benefits, including EAP, behavioral health and financial wellbeing, through a personalized digital experience
  • Increase engagement by offering a simple, yet powerful, mobile applications that puts all the resources employees need in the palms of their hands
Schedule a Demo

Our Approach

We create a digital front-end for your clients’ existing benefit offerings. We make it easy to integrate multi-carrier benefit programs and tailor an approach that is specific to each of your accounts.

By simplifying healthcare and connecting families to personalized support at the right times, we are able to spread healthy outcomes like wildflowers.

We accomplish this through:

  • Early identification of health issues like high-risk pregnancies
  • Risk stratification to ensure that every individual receives the most appropriate level of care
  • Decision support to enable healthy choices for a variety of scenarios
  • Adherence and compliance with care plans, appointments, vaccinations and age/gender based prevention
  • Sustained engagement to develop deeper relationships with populations over time

The Promise of Wildflower

Scalable Solutions

Partnerships currently represent more than 50 million covered lives

Trusted Technology

Secure, cloud-hosted, HIPAA-compliant architecture


Sustained Engagement

We establish long-term connections, with 66% of users registering during first trimester and remaining engaged. Meanwhile, 79% of at-risk women engaged are carried to full term.


Validated Success

In partnership with Cigna’s Healthy Pregnancies, Healthy Babies® program, helped improve  likelihood of full-term pregnancy resulting in average savings of $2,000 per participant and $43,000 in savings per participant identified as at-risk for preterm delivery


Advisor News & Views

Check out our latest insights, specifically curated for benefits advisors.

See All Views

Rural Hospital Closings, the Impact on Obstetric Care and How Mobile Can Help

Since 2010, over 100 hospitals have closed and according to the Health Resources and Services Administration (HRSA), the numbers are...

Read More

Health Literacy: How Mobile Can Help Make Content Accessible to All Consumers

Health literacy has been defined as “the degree to which an individual has the capacity to obtain, communicate, process, and understand basic...

Read More

New Study: Digital Health for Families Is an Emerging Priority

To gauge the momentum and future direction of digital health, Wildflower recently surveyed more than 250 payers, providers and employers. Our findings highlight two major themes. 1. There are clear priorities and...

Read More