Clients • Commercial Health Plans

Engage Your Members.

Increase Your Impact.

Improve Your Outcomes.

All With Wildflower.

You have high-value clinical services that address real healthcare challenges. The problem is they don’t reach the modern consumer. Meanwhile, the members you serve are actively seeking help with their health and turning to unvetted solutions that aren’t connected to you.

You are rapidly losing the ability to engage your population and proactively assist them in making healthy decisions.

Wildflower puts you back at the center of care. We connect members to all your trusted health resources. We transform you from an immovable object to an unstoppable force for healthy living.


of consumers value the information provided by their health insurance plan

But only 21%

report consistently using this information.*

The challenge is not that consumers don’t trust you.

It’s that they need help navigating to the right resources.

We help you make intelligent connections with your members:

  • Using our white-labeled, smartphone-based technologies, we help you address the evolving needs of families, from planning to pregnancy to pediatrics and beyond.
  • Our enterprise software allows us to seamlessly integrate with your internal resources and mobile-enable key clinical workflows and care plans.
  • We facilitate the collection of key data that allows for deeper insights and the ability to risk stratify entire families.
Schedule a demo

Our Approach

We create a digital front-end for your existing programs and services. We automate key activities to create efficiencies for your staff, and we customize our technology based on your specific needs, like branding, regulatory or clinical requirements.

By simplifying healthcare and connecting families to personalized support at the right times, we are able to spread healthy outcomes like wildflowers.

See our Solutions

We accomplish this through:

  • Early identification of health issues like high-risk pregnancies
  • Risk stratification to ensure that every individual receives the most appropriate level of care
  • Decision support to enable healthy choices for a variety of scenarios
  • Adherence and compliance with care plans, appointments, vaccinations and age/gender based prevention
  • Sustained engagement to develop deeper relationships with your population over time

The Promise of Wildflower

Scalable Solutions

Partnerships currently represent more than 50 million covered lives.

Trusted Technology

Secure, cloud-hosted, HIPAA-compliant architecture

Sustained Engagement

We establish long-term connections, with 66% of users registering during their first trimester and remaining engaged. Meanwhile, 79% of at-risk women engaged are carried to full term.

Validated Success

In partnership with Cigna’s Healthy Pregnancies, Healthy Babies® program, helped improve likelihood of full-term pregnancy resulting in average savings of $2,000 per participant and $43,000 in savings per participant identified as at-risk for preterm delivery.

Heath Plan News & Views

Check out our latest insights, specifically curated for health plans.

See All Views

Rural Hospital Closings, the Impact on Obstetric Care and How Mobile Can Help

Since 2010, over 100 hospitals have closed and according to the Health Resources and Services Administration (HRSA), the numbers are...

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Health Literacy: How Mobile Can Help Make Content Accessible to All Consumers

Health literacy has been defined as “the degree to which an individual has the capacity to obtain, communicate, process, and understand basic...

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New Study: Digital Health for Families Is an Emerging Priority

To gauge the momentum and future direction of digital health, Wildflower recently surveyed more than 250 payers, providers and employers. Our findings highlight two major themes. 1. There are clear priorities and...

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