Clients • Medicaid Health Plans

Engage Your Members.

Increase Your Impact.

Improve Your Outcomes.

All With Wildflower.

You have high-value clinical services that address real healthcare challenges. The problem is your population needs assistance navigating available resources, and they need health information at their fingertips. Particularly when we’re talking about pregnancy.

Medicaid plans across the country are grappling with improving their HEDIS measures and addressing costly complications from high risk pregnancies. We know how to help.

Wildflower puts you back at the center of care. We connect members to all your trusted health resources. We deliver support in a personalized, user-friendly, mobile-enabled way that works specifically for Medicaid populations.


9 out of 10

Medicaid beneficiaries own smartphones and use them as a primary way to access the Internet.


When it comes to digital health, we see

30% higher engagement

among Medicaid members compared to commercial populations.


Medicaid members are responsive to digital health solutions.

Do you have a mobile strategy that works?

We help you make intelligent connections with your members:

  • Our enterprise software allows us to seamlessly integrate with your internal resources and mobile-enable key clinical workflows and care plans.
  • We facilitate the collection of key data that allows for deeper insights and the ability to risk stratify entire families.
  • Using our white-labeled, smartphone-based technologies, we create a digital doorway that opens up a whole new world of connection between you and your members.

Made for Medicaid

  • Content meets state grade-level literacy requirements  and passes state reviews
  • Available In Spanish – translated by real people not a bot
  • Focus on Social Determinants of Health via content, configurable SDOH surveys, and integration with your existing SDOH vendors
  • Member satisfaction surveys offered in-app to increase CAHPS scores
  • Integrate and promote your member incentives
  • Connect with community resources like WIC, Head Start, non-emergency transportation
  • App operates offline and is optimized for low-end smartphones
  • Dedicated outreach and user enrollment team with deep knowledge of safety-net populations
Schedule a Demo

Our Approach

We create a digital front-end for your existing programs and services. We automate key activities to create efficiencies for your staff, and we customize our technology based on your specific needs, like branding, regulatory or clinical requirements.

By simplifying healthcare and connecting families to personalized support at the right times, we are able to spread healthy outcomes like wildflowers.

Learn More

We accomplish this through:

  • Early identification of health issues like high-risk pregnancies
  • Risk stratification to ensure that every individual receives the most appropriate level of care
  • Decision support to enable healthy choices for a variety of scenarios
  • Adherence and compliance with care plans, appointments, vaccinations and age/gender based prevention
  • Sustained engagement to develop deeper relationships with your population over time

The Promise of Wildflower

Scalable Solutions

Partnerships currently represent more than 50 million covered lives

Trusted Technology

Secure, cloud-hosted, HIPAA-compliant architecture

Sustained Engagement

We establish long-term connections, with 66% of users registering during first trimester and remaining engaged. Meanwhile, 79% of at-risk women engaged are carried to full term.

Validated Success

A  peer-reviewed Medicaid study showed a 73% decrease in low-birth weight births and a 22% improvement in key HEDIS measures in moms using the WYhealth Due Date Plus pregnancy app, produced for Wyoming Medicaid by Wildflower Health. Additionally, app users were estimated to be only 25% as likely to have a low-birth weight baby.


Medicaid News & Views

Check out our latest insights, specifically curated for Medicaid plans.

See All Views

The Parent Trap – As Employers Expand Family-Friendly Benefits, Here Are a Few Mistakes to Avoid

Employers across the country are increasing their commitment to family-centered perks for employees. Many companies, including Bloomberg, Diageo, Hewlett Packard Enterprise, J.M. Smucker Company and the Washington Post have boosted their parental leave benefits Meanwhile, brands such as Starbucks...

Read More

We Examined Mobile App Usage Of 23,000 Pregnant Women. Here’s What We Found.

By Charlotte Cesana, UX Researcher   Recently, we completed a quantitative analysis of content preferences among 23,000 of our most engaged pregnant users. These users engage...

Read More