Tracking … with a valuable twist.

We track everything nowadays. With our smartphones, watches and other wearables, we keep tabs on heart rate, blood pressure, glucose levels, sleep patterns, nutrition and, of course, every step we take. The information we gather is useful, especially for those who need to monitor certain medical conditions. But at Wildflower Health, we create mobile applications that do much more than simply track health information. To truly engage consumers, we build products that not only store health and fitness information but also delight them with unexpected and extremely valuable services and content.

Take our smartphone app Due Date Plus, for example. Moms-to-be expect to be able to track pregnancy milestones or weight gain – which they can – but they are often surprised to find they can connect seamlessly with services such as a nurse hotline with a single tap. The app can even triage high-risk issues to care managers and providers, prompting action that can help improve outcomes for women and their babies. GROW, our app for the full spectrum of family health, has what is expected as well: a vaccination tracker, family calendar and integration with the Apple Health app, to name just a few. But it is also chock-full of extras, delivered dynamically and customized by age and gender. Milestone reminders pop up automatically. Literacy information helps parents check kids’ reading levels. And when children reach their teen years, facts on cyber bullying help guide mom and dad through important conversations about today’s online dangers. Health plans and healthcare systems can choose the features they want to offer, and can customize our products to suit their unique populations.

Our product team is now working on version 2.0 of our enterprise platform, and we’re more committed than ever to incorporating features that bring the biggest benefit, rather than simply offering what is expected. That’s what keeps people coming back to our apps on a regular basis. Health plans and healthcare systems that truly want to engage today’s dynamic families need to deliver much more than static information. The value-added features in Wildflower Health apps are a great place to start. Archie Algas is Product Director at Wildflower Health.