Wildflower Health delivers a mobile health engagement platform to improve healthcare quality and lower medical costs. Our first program is Due Date Plus, the first smart phone-enabled maternity program for health plan members.
Maternity is a top-three cost area for most payors, and our program reduces costs by engaging women early in pregnancy, driving informed provider selection, and enabling appropriate interventions at the right time. We marry mobile analytics with outcomes from the healthcare system to continually improve our data model for predicting and managing health risks.
Since launching our program in 2013, Due Date Plus has reached more than 50,000 pregnant women, with more than half of our users registering in the first 7 weeks of pregnancy. Engaging women this early in their pregnancies is important in addressing risk factors while there is still time to make a positive impact.
Our customers include health plans, self-insured employers and Medicaid clients. Our programs for our clients are configured to reflect the client’s branding, health benefits, and existing programs.