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About Us

Wildflower Health delivers a mobile health engagement platform to improve healthcare quality and lower medical costs.  Our first program is Due Date Plus, the first smart phone-enabled maternity program for health plan members. 

Maternity is a top-three cost area for most payors, and our program reduces costs by engaging women early in pregnancy, driving informed provider selection, and enabling appropriate interventions at the right time. We marry mobile analytics with outcomes from the healthcare system to continually improve our data model for predicting and managing health risks.

Since launching our program in 2013, Due Date Plus has reached more than 50,000 pregnant women, with more than half of our users registering in the first 7 weeks of pregnancy. Engaging women this early in their pregnancies is important in addressing risk factors while there is still time to make a positive impact.

Our customers include health plans, self-insured employers and Medicaid clients.  Our programs for our clients are configured to reflect the client’s branding, health benefits, and existing programs.

Meet Our Team

  • Leah Sparks, Co-Founder & CEO

    Leah Sparks
    Leah has more than a decade of experience in the healthcare industry, with a focus on creating new strategies and business models. At McKesson Corporation she started several new service lines, and then at DNA Direct she sourced and structured the company’s first contracts with healthcare payors, negotiated a successful acquisition by Medco, and then developed and executed new strategies to help scale the personalized medicine offering to Medco members.
  • Kathy Bellevin, Co-Founder, COO

    Kathy Bellevin
    Kathy has 15 years of broad experience in leadership roles for start-ups and enterprises across healthcare, retail, media and sustainability. With a focus on general management, product marketing, strategy and design, Kathy has led teams for diverse brands such as Medco, Time Warner, Martha Stewart, Sephora, NBC, and the Stanford Linear Accelerator Center.
  • Elaine Chien, Medical Director

    Elaine Chien
    Dr. Chien is a board certified OB/GYN who brings over 15 years of clinical experience to Wildflower Health. She has practiced in a diverse variety of clinical settings, including a small group private practice, Kaiser Permanente, Palo Alto Medical Foundation (PAMF) and Los Angeles County–USC Medical Center; she has also served as Volunteer Clinical Faculty in the OB/GYN department at Stanford. Over the past several years she has been a consultant to multiple early stage biotechnology and healthcare IT companies, a voting member of the Data Safety Monitoring Board and Clinical Events Committee for Conceptus, and a popular speaker at healthcare events. Dr. Chien holds a BA in Economics as well as an MD from Northwestern University. She is a Fellow of the American College of OB/GYN and a Diplomate of the American Board of OB/GYN.
  • Landon Clark, CTO

    Landon Clark
    Landon Clark is an experienced technologist with a passion for building great teams and world class products. Most recently he was Vice President of Engineering at Kontagent, the leading enterprise social and mobile analytics company. Prior to Kontagent, Mr. Clark started his own company (Vanno), built a 200 person engineering team at Trinity Partners (acquired by NYSE:WNS), and led the development of the first SaaS Enterprise Video Delivery Platform at Sawyer Media Systems.
  • J.D. Kleinke, Advisor

    J.D. Kleinke
    J.D. Kleinke provides business development and strategy support to Wildflower Health. J.D. is a medical economist, author, health care business strategist, and entrepreneur. He has been instrumental in the creation of four health care information organizations and served on the Boards of several public and privately held health care companies, including Healthgrades, which he served as Executive Vice Chairman of the Board until 2006. Kleinke is the author of three books on the U.S. health care system, including Catching Babies, a medical novel on the culture and training of OB/GYNs.