Wildflower Health produces mobile health programs that help families tap into the healthcare system and make more informed health decisions. Our first program is Due Date Plus, the first smart phone-enabled maternity program for health plan members.
Maternity is a top-three cost area for most payors, and our program reduces costs by engaging women early in pregnancy, driving informed provider selection, and enabling appropriate interventions at the right time. We marry mobile analytics with outcomes from the healthcare system to continually improve our data model for predicting and managing health risks. Our customers include health plans, self-insured employers and Medicaid clients. Our programs for our clients are configured to reflect the client’s branding, health benefits, and existing programs.
We initially launched our program to consumers on IOS in 2013. That year Due Date Plus reached more than 50,000 pregnant women, with more than half of our users registering in the first 7 weeks of pregnancy. Engaging women this early in their pregnancies is important in addressing risk factors while there is still time to make a positive impact.
In 2014 we launched our first enterprise client, rolling out WYhealth Due Date Plus to the state of Wyoming and their Medicaid population in particular. Because we always built our technology architecture to be highly configurable for enterprises, we were able to seamlessly turn on enterprise features for Wyoming such as click-to-call to WYhealth nurses, a zip-code look-up service for Wyoming Public Health Offices, and enabling other features that connect women to Wyoming pregnancy resources.
As we prepare more client launches and shift to producing exclusively enterprise-level programs, we have seen similarly high levels of engagement. It has been a strong validation of our engagement model and our consumer-first, mobile-first approach.