News & Views

Recent Views

Check out our insights on where digital health is headed and how the healthcare system can better support families and their evolving needs.

Webs of Confusion: Using Personalization to Simplify Employee Benefits

In response to the harsh realities of rising healthcare costs and lagging productivity, employers are increasingly relying on virtual solutions. According to a

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Breaking Down: What’s Really Wrong with the Healthcare System?

By Leah Sparks, CEO & Founder   After all the innovation, all the new programs, all the new tools – too many healthcare metrics are...

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The Missing Layer in Healthcare: How Do We Fill It?

By Kristin Begley, PharmD, Chief Commercial Officer   A family member of mine recently asked me a poignant question. “If I can’t do this, who can?” She was talking about navigating...

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Better Outcomes, Lower Burnout: How Mobile Can Improve Patient AND Provider Experience

By Brian Oswald, Director - Provider Solutions   According to a survey conducted by Mayo Clinic Proceedings, 43.9% of responding physicians reported at...

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Recent News

We're making headlines! Check out our most recent announcements and press coverage below.

Wildflower Named One of Five Finalists to Participate in BCBS Data Innovation Challenge

The Blue Cross Blue Shield Association (BCBSA) and Blue Health Intelligence® (BHI) recently announced five finalists to participate in the Data Innovation Challenge. Wildflower is honored to be among the selected innovators. More than 130 companies submitted applications. As a selected finalist, Wildflower will receive access to a subset of BHI’s national dataset to help prove the utility and usefulness of our novel healthcare solution ideas.

September 12, 2019

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Wildflower Health Strengthens Leadership Team with Addition of Kristin Begley PharmD as Chief Commercial Officer

SAN FRANCISCO, CA –Wildflower Health today named pharmacy supply chain healthcare veteran Kristin Begley PharmD as Chief Commercial Officer. In this newly established role, Begley will support the company’s rapidly growing roster of payer, provider and employer clients. She also will be tapped to help guide Wildflower’s expanding digital solutions for improving family health..

March 13, 2019

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Overlake and Wildflower Health Partner on O-Baby App to Guide Patients Along Pregnancy and New-Parent Journey

BELLEVUE, WA –Overlake Medical Center and Wildflower Health announced today a digital partnership to improve pre-natal and maternal care for mothers and their families in the Puget Sound area. The partnership includes a free, mobile app called, O-Baby, which will offer expecting mothers a personalized pregnancy experience from pre-natal planning through the critical first 1,000 days postpartum, providing a seamless transition into parenthood.

February 20, 2019

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Wildflower Health Teams with Amazon Alexa to Enable “Hands Free” Baby Tracking for Parents

SAN FRANCISCO — Wildflower Health, a leading mobile health software company, today announced the launch of a new Amazon Alexa skill specifically geared to make daily pregnancy and parent tasks more convenient. In cooperation with Amazon, Wildflower is releasing the “Family Health by Wildflower” skill on Alexa to make it easier for moms and dads to manage the health of their families using voice technology.

February 5, 2019

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