There are structural challenges in the healthcare system that make innovating in women’s health difficult. But unlike broader societal problems, these structural challenges can be mitigated for innovators who adopt business models and solution sets that overcome the challenges to unlock value and growth in women’s health transformation. After years of working in women’s care, four challenges stand out for me that should not be underestimated when building a women’s health business model.

Healthcare organizations are increasingly being held accountable for the health outcomes of patients. Accountable care – or value-based care – offers the promise of better collaboration among care partners and more personalized care plans for patients, particularly in maternity care. Wildflower Health’s CEO & Founder Leah Sparks joined Atlantic Medical Group’s OBGYN and Ambulatory Director Fatima Naqvi to discuss where and how accountable care plays a role. We’re breaking down some key points.

The role of the Health Coach in a maternity journey is providing key learnings and insightful opportunities. Wildflower augments our digital capabilities by providing Health Coaches and Advocates, who serve as an extension of clinical teams and as the human touch that complements our platform. No matter how Coaches connect with patients - digitally, telephonically, immediately, scheduled - building rapport is at the core of the relationship.

Wildflower delivers personalized experiences that activate women in their own care, while simplifying the healthcare journey for families with a modular model of human touch and digital tools. To continue that mission of care, Wildflower now offers lactation support from third trimester through postpartum. Learn more about our nationwide virtual appointments and in-person appointments.

With the mission of driving health system transformation through digital, Praia Health is a modern, consumer platform for health systems that revolutionizes the delivery of individualized health solutions at scale. The Praia Health platform is changing the way Wildflower Health can be woven into a health system’s digital experience. We're excited to be one of the first organizations to join their Ecosystem Partner program.

The healthcare perils facing women in this country are unsustainable and unacceptable, specifically when it comes to giving birth. We’ve known this for years. As an industry, as a country, we’ve tried for years to change it. And we’ve yet to succeed. That's why it's time to call a truce on competition in favor of coopetition. Here's how healthcare institutions and innovators can work better together to improve maternal health outcomes.