Despite the success of Wildflower and that of many other innovative women’s health companies, I can’t help but feel that we aren’t doing enough as an industry to fulfill the promise of healthcare innovation for women. As an industry, we have yet to radically transform the experience, quality and affordability of women’s healthcare. There’s no doubt that working in women’s health requires grit, creative problem solving, and commitment to collaboration. It also requires being clear-eyed about the very real challenges we face. Recognizing our challenges and setbacks isn’t pessimism, it’s just realism.

The role of the Health Coach in a maternity journey is providing key learnings and insightful opportunities. Wildflower augments our digital capabilities by providing Health Coaches and Advocates, who serve as an extension of clinical teams and as the human touch that complements our platform. No matter how Coaches connect with patients - digitally, telephonically, immediately, scheduled - building rapport is at the core of the relationship.

Wildflower delivers personalized experiences that activate women in their own care, while simplifying the healthcare journey for families with a modular model of human touch and digital tools. To continue that mission of care, Wildflower now offers lactation support from third trimester through postpartum. Learn more about our nationwide virtual appointments and in-person appointments.

An important part of improving maternal health outcomes within a given population is being proactive and staying ahead of complications that can lead to worse, and more costly, outcomes for mom and baby. Traditional methods for stratifying risk in healthcare aren’t dynamic or comprehensive enough to ensure success. Here’s how Wildflower approaches risk stratification in maternity care, and what we’ve learned from our model.

If you’ve worked in healthcare for any significant amount of time, you’ve asked yourself a very fair question. Is it worth it? Is it worth the headaches, the long hours, the constant challenges you must overcome. At Wildflower Health, we believe there's an easy answer to this question. Yes.

The healthcare perils facing women in this country are unsustainable and unacceptable, specifically when it comes to giving birth. We’ve known this for years. As an industry, as a country, we’ve tried for years to change it. And we’ve yet to succeed. That's why it's time to call a truce on competition in favor of coopetition. Here's how healthcare institutions and innovators can work better together to improve maternal health outcomes.