Views Archive of: Health Innovation

Health Literacy: How Mobile Can Help Make Content Accessible to All Consumers

Health literacy has been defined as “the degree to which an individual has the capacity to obtain, communicate, process, and understand basic...

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New Study: Digital Health for Families Is an Emerging Priority

To gauge the momentum and future direction of digital health, Wildflower recently surveyed more than 250 payers, providers and employers. Our findings highlight two major themes. 1. There are clear priorities and...

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Connected Health: What It Means and Where It's Going

Digital tools can be powerful means of breaking down barriers to access of care. Think about it: Almost nine in ten adults in the U.S. own a smartphone. Trackers like Fitbits, Apple watches, smart scales, and other products like...

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Lucky Number 7 –Where Digital Health, and Wildflower, Go From Here

The last time I paused to reflect on our company and our industry, I was largely focused on my journey as a mom and founder of an organization that is committed to growing healthy families. That post was sparked by...

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Coming of Age: How Your Enterprise Can Respond to the Rapid Evolution of Digital Health

In the age of health consumerism, having a digital health engagement strategy has quickly become a business imperative.  This truth was front and center as some of the sharpest and most passionate young minds across the healthcare space convened in...

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The Hardest Question for Emerging Healthcare Companies: Explaining Who You Really Are

In this blog, we will attempt to answer an important and almost impossible question. What is it that you do here at Wildflower? One of the most difficult tasks for an emerging brand in the healthcare space is to clearly...

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