Despite decades of reform, digitization, and billions of dollars invested in innovation, outcomes continue to lag. So the uncomfortable question keeps surfacing: How have we funded all this innovation—and still ended up here? Progress in healthcare doesn’t arrive as a single breakthrough moment. It comes from a thousand points of light—incremental advances, often invisible on their own, slowly reshaping how care is delivered and experienced.

In today's digital landscape, the security of sensitive information is non-negotiable. At Wildflower, the security of protected health information (PHI) and proprietary data is a top priority. To ensure we meet and exceed industry standards, we maintain two of the most stringent and respected security certifications. We're in conversation with Wildflower’s security, compliance and data leaders, unpacking Wildflower's commitment to data security with HITRUST and SOC 2.

Technology only works when it serves the human element. When we introduced Wildflower’s integrated program into a Provider-Payer partnership, the immediate challenge was demonstrating that our tool wasn't adding administrative burden—it was acting as a digital shield. The program consists of EMR integration working seamlessly within current workflows to provide evidence-based education and health advocacy support for patients. Here’s what our most recent measurement period showed, reinforcing the power of early intervention.

Despite more than three decades of advocacy, a critical gap persists between awareness and action in lactation support. Disparities by race, ethnicity as well as the state a new mother resides in, all affects her access to breastfeeding help. Ultimately, the conversation about infant feeding is a conversation about community health. Forging a shared path toward sustainable and accessible lactation support is easier said than done. Here's the type of change we're advocating for.

Shouldn’t we be looking at more than financial ROI? Financial ROI is only the tip of the iceberg when we investigate the benefits of an intervention program. We need to understand the elements of VOI and SROI to fully appreciate the benefits across all stakeholders of a value-based maternity care program like Wildflower’s. Maternal health is a perfect use case to apply a Blended Value Approach.

Key lessons we’ve learned at Wildflower over more than a decade of building, evolving, and growing in this space: Follow the Money (Yes, It’s Complicated in Healthcare) -- Stay Focused, But Make Room to Grow -- Dream Big, Stay Practical. More than anything, it’s important to stay tapped into your passion and purpose for fixing our broken healthcare system and how it impacts women’s health, quality of life, and longevity. It is not a journey for the faint of heart, but it’s a fight worth fighting that these lessons learned help spark and sustain the next wave of women’s health innovators.