Technology only works when it serves the human element. When we introduced Wildflower’s integrated program into a Provider-Payer partnership, the immediate challenge was demonstrating that our tool wasn't adding administrative burden—it was acting as a digital shield. The program consists of EMR integration working seamlessly within current workflows to provide evidence-based education and health advocacy support for patients. Here’s what our most recent measurement period showed, reinforcing the power of early intervention.

When I look at our data, I don't just see numbers; I see the potential relief on a young mother’s face when a Health Advocate says, "I can handle that for you." Our technology is best-in-class, but it’s the human connection—the empathetic reach of our Health Advocates—that delivers the change. They turn complicated medical and insurance jargon into a clear, actionable path, helping every mother feel seen, supported, and confident in her journey.

There are structural challenges in the healthcare system that make innovating in women’s health difficult. But unlike broader societal problems, these structural challenges can be mitigated for innovators who adopt business models and solution sets that overcome the challenges to unlock value and growth in women’s health transformation. After years of working in women’s care, four challenges stand out for me that should not be underestimated when building a women’s health business model.

The role of the Health Coach in a maternity journey is providing key learnings and insightful opportunities. Wildflower augments our digital capabilities by providing Health Coaches and Advocates, who serve as an extension of clinical teams and as the human touch that complements our platform. No matter how Coaches connect with patients - digitally, telephonically, immediately, scheduled - building rapport is at the core of the relationship.

A comprehensive, first-of-its-kind program in Nevada is deploying digital tools and health advocates to address a range of prenatal and maternal health needs. Learn how SilverSummit Healthplan is partnering with Wildflower and regional OB practices to transform maternal health delivery for Medicaid beneficiaries.

In our latest ebook, we examine two major access issues for maternity care among rural Medicaid beneficiaries, and we explore solutions to address them. Learn how maternity care deserts and low reimbursement rates are negatively impacting care and the models required for positive change.