For Payers

With wraparound care for women’s health, Wildflower extends your reach through direct-to-member engagement and provider networks.

We don’t just deliver data: we drive actionable engagement. From real-time risk stratification to high-ROI program enrollment, we ensure your members are active participants in their care. Whether you are optimizing current workflows or transitioning to value-based care, we provide the architecture to scale your success.

Challenges We Solve

We activate members through the provider channel, bridging the engagement gap and connecting the right members to your
high-value programs.

WITH WILDFLOWER

Payers struggle to identify and connect high-risk members to existing resources early enough to prevent avoidable complications

PROBLEM

We bring order to a fractured system by coordinating care across the entire ecosystem, ensuring each member

can access the care

they need.

WITH WILDFLOWER

A widening gap in prenatal care and provider shortages are fracturing the maternal journey, resulting in uncoordinated interventions and poor outcomes.

PROBLEM

We provide the operational roadmap to move from volume to value by aligning incentives and rewarding the clinical outcomes that matter most.

WITH WILDFLOWER

Unmanaged costs and a lack of data leave payers stuck paying for volume, with no clear path to drive or reward actual value

PROBLEM

Bridging Gaps for Your Members

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Partnering with Wildflower

Commercial Plans

Lowering the total cost of care. By identifying rising-risk members in real-time—and in lockstep with their providers—we ensure that as clinical complexity increases, so does the support. This seamless coordination steers members away from avoidable hospitalizations and directly into your plan’s specialized programs.

5X more pregnancies identified through Wildflower.
98% Risk Assessment completion rates.

Medicaid Plans

Whole-patient support from day one. We bridge the gap for vulnerable populations by integrating provider workflows and plan resources into a single ecosystem. Using real-time data, we trigger "warm handoffs" to your plan’s resources, ensuring the right intervention reaches the member at exactly the right time.

93% postpartum visit compliance.
48% reduction in NICU days.

Self-Funded Groups

Protecting your people and your bottom line. Maternity is a top-tier healthcare cost and a pivotal moment for talent retention. Our system addresses the clinical risks and social stressors that drive burnout. We help you manage the bottom line while ensuring your employees feel supported and return to work.

3:1 ROI achieved through the holistic Wildflower support program

Levels of support on your journey to value

The Digital Compass

Configurable secure platform and clinical integrations.
Continuous risk monitoring and digital interventions.
Personalized digital health engagement and education.
Remote Patient Monitoring.

Get Started

Human-Led Support

Activation, outreach and onboarding support.
Health Advocates for resource and care coordination.
Escalations to providers and health plan case management.
Personalized health and lifestyle coaching.

Get Started

Ancillary Provider Network

National Network of Lactation IBCLC Consultants and Doulas.
Hybrid network for in-person and virtual care.
Network management of ancillary services.
Claims-based billing at network rates.

Learn More

Blueprint to Value

Actuarial, clinical and operational functionality.
Payment model design and analytics.
Risk stratification and outcomes measurement.
Performance reporting and reconciliation.

Get Started

98%

Health Risk Assessment (HRA) completion, in a Commercial population

83%

of high risk patients engaged with a Wildflower Health Advocate and Health Coach

48%

Reduction in NICU days, ER visits and non delivery patient admits, in a Commercial population

93%

Postpartum visit compliance, in a Medicaid population

Meet Tria

Self-reported high-risk factors led to additional support and coaching
Regular engagement in the app’s educational articles fills gaps between appointments
Continual use of the app’s Message Center, including when her phone was disconnected from service

Tria didn’t want her current pregnancy to be like her previous 3. She was sure to use her pregnancy app to its full advantage, including reporting in an app survey that she had preeclampsia in all of her previous pregnancies. With this survey result, both the Wildflower Health Advocate and Wildflower Health Coach reached out to support Tria.

Wildflower’s Advocacy and Coaching teams were able to quickly connect Tria toa variety of resources and health recommendations, such as vaccine access and education, and specialized preeclampsia emotional and informational support.

Working with Wildflower

Cigna Healthcare

Wildflower provides lactation services in coordination with its long-time partner, Cigna Healthcare. Wildflower currently accepts Cigna, at no additional cost for members. Support includes virtual appointments and in-home appointments. This hybrid approach supports breastfeeding clinical guidelines and family goals.

Health Plan of Nevada

Wildflower works with Health Plan of Nevada to support its commercial and medicaid members with maternity and pediatric digital tools. Alongside Women's Health Associates of Southern Nevada (WHASN), the partnership also created a unified digital experience for individuals for both provider and health plan support and resources.

Anthem Blue Cross Blue Shield

Wildflower partners with Anthem to support growing families at every stage with an extensive collection of tools and information. Personalized maternity support connects families to digital educational resources and care teams, including family care coaches and maternity specialists through the Building Healthy Families program.

Building a network of connected maternity care

Let's explore a new partnership that can support you and your members. Need a bit more info before taking the next step? We’ve got you covered with just the information you need to make an informed decision.

LET'S CONNECT

Ask away: Drop your questions into the form linked here and we’ll send a personal email response with answers. We’re here to help you figure out if we’re the right fit.

REQUEST RESOURCES

Request our Resource Pack: We'll send over case studies on how we've helped others in your industry, for you to review on your own time. Share your contact info in the form linked here.

Grab 20 minutes: Let’s hop on a call to talk through your specific goals with real-time answers to your biggest questions. Share your contact info in the form linked here and we'll get something scheduled.

Stay connected: We share our insights and trends, news and views. Check out our latest outcomes study, thought leadership article or news announcement. Learn more on our News & Views section.

For Payers

Challenges We Solve

Bridging Gaps for Your Members

Partnering with Wildflower

Commercial Plans

5X more pregnancies identified through Wildflower. 98% Risk Assessment completion rates.

Medicaid Plans

93% postpartum visit compliance. 48% reduction in NICU days.

Self-Funded Groups

3:1 ROI achieved through the holistic Wildflower support program

Levels of support on your journey to value

Configurable secure platform and clinical integrations. Continuous risk monitoring and digital interventions. Personalized digital health engagement and education. Remote Patient Monitoring.

Activation, outreach and onboarding support. Health Advocates for resource and care coordination. Escalations to providers and health plan case management. Personalized health and lifestyle coaching.

National Network of Lactation IBCLC Consultants and Doulas. Hybrid network for in-person and virtual care. Network management of ancillary services. Claims-based billing at network rates.

Actuarial, clinical and operational functionality. Payment model design and analytics. Risk stratification and outcomes measurement. Performance reporting and reconciliation.

Working with Wildflower

Building a network of connected maternity care

LET'S CONNECT

REQUEST RESOURCES

5X more pregnancies identified through Wildflower.
98% Risk Assessment completion rates.

93% postpartum visit compliance.
48% reduction in NICU days.

Configurable secure platform and clinical integrations.
Continuous risk monitoring and digital interventions.
Personalized digital health engagement and education.
Remote Patient Monitoring.

Activation, outreach and onboarding support.
Health Advocates for resource and care coordination.
Escalations to providers and health plan case management.
Personalized health and lifestyle coaching.

National Network of Lactation IBCLC Consultants and Doulas.
Hybrid network for in-person and virtual care.
Network management of ancillary services.
Claims-based billing at network rates.

Actuarial, clinical and operational functionality.
Payment model design and analytics.
Risk stratification and outcomes measurement.
Performance reporting and reconciliation.