News & Views

Check out our insights on where digital health, value-based care and maternal health are headed, and how the healthcare system can better support the evolving needs of families.

Our Views and Insights Blog

Highlights

Wildflower Health Achieves HITRUST r2 Certification and SOC 2 Type II Certified Platform

These certifications validate Wildflower is meeting rigorous cybersecurity and data protection standards through independent assessment and assurance.

A Thousand Points of Light—and the Hard Truth About Healthcare Innovation

The sunshine and upbeat conversations at JPM masked a harder truth: The mountain of challenges facing healthcare has never been bigger. Costs are staggering. Access is shrinking. The population is getting sicker.

Wildflower Care Connect launches to improve access, quality and affordability for ancillary maternity services

Wildflower Care Connect establishes a network of virtual and in-person ancillary services, strengthening Wildflower’s ability to bridge gaps in maternal health.

A Thousand Points of Light—and the Hard Truth About Healthcare Innovation

Despite decades of reform, digitization, and billions of dollars invested in innovation, outcomes continue to lag. So the uncomfortable question keeps surfacing: How have we funded all this innovation—and still ended up here? Progress in healthcare doesn’t arrive as a single breakthrough moment. It comes from a thousand points of light—incremental advances, often invisible on their own, slowly reshaping how care is delivered and experienced.

Wildflower’s Unwavering Commitment to Your Data Security

In today's digital landscape, the security of sensitive information is non-negotiable. At Wildflower, the security of protected health information (PHI) and proprietary data is a top priority. To ensure we meet and exceed industry standards, we maintain two of the most stringent and respected security certifications. We're in conversation with Wildflower’s security, compliance and data leaders, unpacking Wildflower's commitment to data security with HITRUST and SOC 2.

The Gap is Not Tech: It's Evidence-Based Change Management

Technology only works when it serves the human element. When we introduced Wildflower’s integrated program into a Provider-Payer partnership, the immediate challenge was demonstrating that our tool wasn't adding administrative burden—it was acting as a digital shield. The program consists of EMR integration working seamlessly within current workflows to provide evidence-based education and health advocacy support for patients. Here’s what our most recent measurement period sh

The Advocate I Wish I Had: Wildflower's Solution for Health Plans

When I look at our data, I don't just see numbers; I see the potential relief on a young mother’s face when a Health Advocate says, "I can handle that for you." Our technology is best-in-class, but it’s the human connection—the empathetic reach of our Health Advocates—that delivers the change. They turn complicated medical and insurance jargon into a clear, actionable path, helping every mother feel seen, supported, and confident in her journey.

Beyond Awareness: Making 'Support for All' a Reality in Lactation Care

Despite more than three decades of advocacy, a critical gap persists between awareness and action in lactation support. Disparities by race, ethnicity as well as the state a new mother resides in, all affects her access to breastfeeding help. Ultimately, the conversation about infant feeding is a conversation about community health. Forging a shared path toward sustainable and accessible lactation support is easier said than done. Here's the type of change we're advocating fo

See More of Our Views and Insights Blog

News

Wildflower Health Achieves HITRUST r2 Certification and SOC 2 Type II Certified Platform, Demonstrating Commitment to Cybersecurity and Information Protection

Wildflower Health has earned certified status from HITRUST for cybersecurity and information protection with the HITRUST r2 Certification for its Wildflower Production System and platform. Wildflower has held HITRUST certifications from 2020 through 2025. SOC 2 Type II audits attest to both the design and the operating effectiveness over a period of time. This type of SOC audit provides assurance of not just how systems are set up, but how they are used on a day-to-day basis. Wildflower has held SOC 2 certifications in 2023, 2024 and 2025.

Nov 24, 2025

Wildflower grows its support of patients and OB practices in Nevada with UNLV Health partnership

Wildflower and UNLV Health are partnering to provide patients with a suite of pregnancy and postpartum tools, which integrate into the provider’s current workflows. The goal is to extend support to patients between appointments, while strategically delivering resources patients might need depending on clinical and SDoH risk factors. The collaboration combines a mobile app with personalized health education and clinical support journeys, alongside Health Advocates for monitoring and escalations to the patient’s OB.

Feb 18, 2025

Wildflower Care Connect launches to improve access, quality and affordability for ancillary maternity services

Wildflower Health announces the launch of Wildflower Care Connect. This first-of-its-kind solution establishes a national network of virtual and in-person ancillary services, including lactation and doula support, strengthening Wildflower’s ability to bridge gaps in maternal health for patients, providers and payers. Wildflower Care Connect launches with a national network of more than 1,000 ancillary providers, including International Board Certified Lactation Consultants (IBCLC), prenatal and postpartum doulas, childbirth educators and registered dietitians.

Mar 19, 2025

ProgenyHealth Announces Expanded Strategic Partnership with Wildflower Health

ProgenyHealth, LLC, a leading, tech-enabled women’s healthcare company dedicated to Maternity and NICU Care Management, has announced an expanded strategic partnership with Wildflower Health. The collaboration is designed to break down existing silos and help health plans move faster to proactively improve member maternal and infant health outcomes. As a leader in NICU and Maternity care management, ProgenyHealth turned to Wildflower Health, a leader in maternity care technology, to partner in this comprehensive and collaborative care solution.

News & Views

Highlights

Blogs

A Thousand Points of Light—and the Hard Truth About Healthcare Innovation

Wildflower’s Unwavering Commitment to Your Data Security

The Gap is Not Tech: It's Evidence-Based Change Management

The Advocate I Wish I Had: Wildflower's Solution for Health Plans

Beyond Awareness: Making 'Support for All' a Reality in Lactation Care

News

Wildflower Health Achieves HITRUST r2 Certification and SOC 2 Type II Certified Platform, Demonstrating Commitment to Cybersecurity and Information Protection

Wildflower grows its support of patients and OB practices in Nevada with UNLV Health partnership

Wildflower Care Connect launches to improve access, quality and affordability for ancillary maternity services

ProgenyHealth Announces Expanded Strategic Partnership with Wildflower Health

Coming Soon