News & Announcements
Wildflower Health Achieves HITRUST r2 Certification and SOC 2 Type II Certified Platform, Demonstrating Commitment to Cybersecurity and Information Protection
Wildflower Health has earned certified status from HITRUST for cybersecurity and information protection with the HITRUST r2 Certification for its Wildflower Production System and platform. Wildflower has held HITRUST certifications from 2020 through 2025. SOC 2 Type II audits attest to both the design and the operating effectiveness over a period of time. This type of SOC audit provides assurance of not just how systems are set up, but how they are used on a day-to-day basis. Wildflower has held SOC 2 certifications in 2023, 2024 and 2025.
Nov 24, 2025
Wildflower grows its support of patients and OB practices in Nevada with UNLV Health partnership
Wildflower and UNLV Health are partnering to provide patients with a suite of pregnancy and postpartum tools, which integrate into the provider’s current workflows. The goal is to extend support to patients between appointments, while strategically delivering resources patients might need depending on clinical and SDoH risk factors. The collaboration combines a mobile app with personalized health education and clinical support journeys, alongside Health Advocates for monitoring and escalations to the patient’s OB.
Feb 18, 2025
Providence Spins Out Praia Health; Wildflower is one of the first organizations to join their Ecosystem Partner program
Praia Health, a newly formed digital health company, today announced the closing of a $20 million oversubscribed Series A financing. The funding will bolster the platform's ability to revolutionize the delivery of individualized health solutions at scale, enabling digitally driven health system transformation. Seventeen digital health partners have joined the Praia Health Ecosystem Partner program, including Wildflower Health.
Apr 2, 2024
3 Seismic Shifts in Women's Health - Byline for HIT Consultant Media
Wildflower CEO Leah Sparks makes three bold predictions for the future of women's health in this byline for HIT Consultant Media. Learn how digital advancements, adoption of value-based care and an emerging new care model will transform the way we deliver and finance care for women.
Dec 5, 2022
Advancing Maternal Health Equity - Fierce Healthcare Webinar
Thought leaders from Providence Swedish and Wildflower participated in a recent webinar hosted by Fierce Healthcare. The topic was advancing maternal health equity. Panelists focused on best practices, key considerations and practical steps providers and payers can take to improve their efforts in this critical area. Click the link below to access the recording.
Aug 12, 2022
Wildflower Health Announces $26 Million Financing Round
Wildflower Health has announced the close of a new financing round of $26 million. The round was led by TT Capital Partners with participation from existing investors, including Providence Ventures, Health Enterprise Partners, Hatteras Venture Partners, and Echo Health Ventures. In addition to increasing its financial commitment in Wildflower, Providence also has expanded its contract with Wildflower to include installation of Wildflower’s solution for value-based maternity care across its Southern California region.
Mar 8, 2022
Wildflower Health and Vanderbilt University Medical Center Co-Present
The Health Plan Alliance recently hosted a members-only web series on maternity care, which included a special session on value-based maternity bundle design. Session speakers included Dr. CJ Stimson, who leads bundled payment policy and program development at Vanderbilt University Medical Center, and Leah Sparks, founder and CEO of Wildflower Health. Click below for a session summary and instructions for accessing the full session.
Nov 4, 2021
Wildflower Strengthens Commitment to Black Maternal Health
Wildflower is announcing a new suite of support for Black mothers and birthing people, available within the company’s digital platform for navigating healthy pregnancies and growing healthy families as part of the company’s efforts to improve Black maternal health.
Apr 19, 2021
Evernorth Includes Wildflower as Women’s Health Solution Provider
Evernorth, Cigna Corporation's health services segment, is expanding its industry-first Digital Health Formulary with the goal of making it easier for customers and patients, employers, and health plans to navigate the crowded digital health landscape. Wildflower is included as a provider of women’s health, including family planning, infertility, pregnancy and post-partum services.
Oct 6, 2020
Wildflower Health Makes Inc. Magazine’s List
Inc. magazine revealed that Wildflower Health is No. 361 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.
Aug 13, 2020
Wildflower Health Wins Health Value Award
Wildflower Health has been awarded the peer review 2020 Health Value Award in maternity management by Validation Institute. The Health Value Awards highlight healthcare leaders and innovative vendors across the country. In its third year, the program rewards outstanding services, products, and programs across 30+ categories spanning the healthcare industry. Award winners have demonstrated measurably better and more transparent health outcomes, costs, and safety than conventional care, while investing in disrupting the health care status quo to serve a greater good.
Apr 2, 2020
Wildflower Health Completes Program Validation
Wildflower Health is pleased to announce successful completion of validation by Validation Institute for using its technology to make a positive impact on quality measures. Validation Institute tests the accuracy of health care performance claims by health care vendors. Wildflower joins the more than 40 validated programs representing several different areas of health care services and products.
Feb 25, 2020
Wildflower Health Strengthens Leadership Team with addition of Kristin Begley
SAN FRANCISCO, CA –Wildflower Health today named pharmacy supply chain healthcare veteran Kristin Begley PharmD as Chief Commercial Officer. In this newly established role, Begley will support the company’s rapidly growing roster of payer, provider and employer clients. She also will be tapped to help guide Wildflower’s expanding digital solutions for improving family health..
Mar 13, 2019
Wildflower Health Teams with Amazon Alexa
SAN FRANCISCO — Wildflower Health, a leading mobile health software company, today announced the launch of a new Amazon Alexa skill specifically geared to make daily pregnancy and parent tasks more convenient. In cooperation with Amazon, Wildflower is releasing the “Family Health by Wildflower” skill on Alexa to make it easier for moms and dads to manage the health of their families using voice technology.
Feb 5, 2019
HealthTech4Medicaid (HT4M) Launches to Bring Technology Innovation
OS ANGELES — HealthTech4Medicaid (HT4M), a national nonprofit dedicated to bringing technology innovation to Medicaid, has announced its organizational launch today. HT4M’s vision is to further improve quality and access to care for Medicaid recipients by rapidly changing the pace of innovation. The organization is a mission-based market enabler that facilitates cross-sectoral, collaborative partnerships in health technology to radically change the pace of innovation in Medicaid nationwide. It is comprised of more than forty top healthtech CEOs from across the country, and is advised by an Expert Council that includes some of the most accomplished and experienced names throughout healthcare.
Nov 13, 2018
Wildflower Expands Family Health Platform
SAN FRANCISCO, CA — Wildflower Health, a leading mobile health software company, today announced it has launched enhanced capabilities to support new parents during the critical first 1,000 days. Building on the strength of its maternity programming, Wildflower’s Family Health platform can now support parents as they manage the health needs of their newborns and their entire family during early childhood.
Sep 17, 2018
Wildflower Health Receives $8 Million Capital Investment
SAN FRANCISCO, CA — Wildflower Health today announced it has secured $8 million in capital investment to advance its mission of growing healthy families. The funding round was led by Health Enterprise Partners, a growth equity firm specializing in healthcare services and information technology whose investors include some of the largest health systems and health plans across the country. Existing investors Hatteras Venture Partners and Echo Health also participated. As part of the round, Ezra Mehlman of HEP joins the Wildflower Health Board of Directors.
Mar 7, 2018
Study Finds Users of Wildflower Maternity App
SAN FRANCISCO, CA— The Wyoming Department of Health alongside Wildflower Health announced today that research published in Telemedicine and e-Health shows that Medicaid patients who used mobile maternity app WYhealth Due Date Plus were significantly more likely to have a first trimester prenatal visit, and experienced reduced incidence of low-birth weight babies. Wildflower Health’s application includes educational information on pregnancy and connects app users with relevant health care and community resources.
Jul 31, 2017
When It Takes a Woman to Design Products for Women
Amy Sheng can sum up in one sentence why it’s important to have more female scientists and engineers designing products — especially if those products involve childbirth or breast-feeding. “A guy cannot fundamentally understand,” she said.
Nov 13, 2014
Pregnancy App Developer Sees 80 Percent Retention
Four months after pregnancy tracking app developer Wildflower Health launched a program for Wyoming Medicaid beneficiaries, the startup reported that nearly 70 percent of enrollees are using the app’s main features. The app’s monthly retention rates are at 80 percent.
Jun 16, 2014
Wildflower Care Connect launches to improve access, quality and affordability for ancillary maternity services
Wildflower Health announces the launch of Wildflower Care Connect. This first-of-its-kind solution establishes a national network of virtual and in-person ancillary services, including lactation and doula support, strengthening Wildflower’s ability to bridge gaps in maternal health for patients, providers and payers. Wildflower Care Connect launches with a national network of more than 1,000 ancillary providers, including International Board Certified Lactation Consultants (IBCLC), prenatal and postpartum doulas, childbirth educators and registered dietitians.
Mar 19, 2025
ProgenyHealth Announces Expanded Strategic Partnership with Wildflower Health
ProgenyHealth, LLC, a leading, tech-enabled women’s healthcare company dedicated to Maternity and NICU Care Management, has announced an expanded strategic partnership with Wildflower Health. The collaboration is designed to break down existing silos and help health plans move faster to proactively improve member maternal and infant health outcomes. As a leader in NICU and Maternity care management, ProgenyHealth turned to Wildflower Health, a leader in maternity care technology, to partner in this comprehensive and collaborative care solution.
Jun 6, 2024
Wildflower Named Best Overall Women's Health Solution by MedTech Breakthrough Awards
Wildflower Health has been named Best Overall Women's Health Solution by the MedTech Breakthrough Awards. This awards program recognizes digital health and medical technology solutions that are driving innovation across the healthcare system.
May 3, 2023
Wildflower + HTC Launch Statewide Value-Based Maternity Care Model in New Jersey
Wildflower Health and Healthcare Transformation Consortium (HTC), a collaborative of independent health systems in New Jersey, have announced a groundbreaking partnership to launch a statewide value-based maternity care initiative that will transform the delivery and financing of maternity care. This initiative aims to serve as a national blueprint for value-based approaches in support of improved maternal health outcomes.
Feb 2, 2023
Wildflower Recognized by CB Insights with Inclusion in Digital Health 150 Report
CB Insights has unveiled the fourth annual Digital Health 150 — a list of 150 of the top private companies transforming healthcare with digital technology. Wildflower Health was named as one of the top innovators in this year's report. The Digital Health 150 included representatives from a wide range of sectors within healthcare. These 150 winners were selected from a pool of over 13,000 companies, including applicants and nominees.
Dec 8, 2022
Wildflower Health Receives Prestigious Industry Award During HLTH 2022
Wildflower Health received a prestigious industry award during HLTH 2022 for its groundbreaking work in women’s health and value-based maternity care. The Fierce Innovation Awards chose Wildflower as a category winner for the company’s transformative value-based maternity care bundle.
Nov 15, 2022
Enlace Health Partners with Wildflower Health to Deliver a Turnkey, Value-Based Care Maternity Bundle
Enlace Health (formerly Aver) and Wildflower Health have announced a strategic partnership that enables an innovative new solution for the OB and newborn episode and addresses the growing interest and demand for a value-based approach to maternity care. The two companies are collaborating to deliver a comprehensive, turnkey, maternity bundle that fully operationalizes value-based care for OB providers, including helping them evaluate and design VBC models alongside payers; installing both digital health and point-of-care decision support tools; adapting current workflows to VBC requirements and continuously processing data, both for leveraging key clinical metrics in real-time, as well as managing financial payments, reconciliations, and outcomes measurement.
Nov 17, 2021
Wildflower Health, Medical Mutual Announce Partnership on Launch of MedMutual Maternity App
Wildflower Health and Medical Mutual have teamed up to launch the MedMutual Maternity app, featuring trackers and tools for expectant mothers, along with clinically trusted content to support members on a wide range of pregnancy and parenting topics.
Sep 15, 2021
Wildflower Health Partners with The ObG Project®
Wildflower Health today announced a partnership with The ObG Project, propelling efforts by both companies to re-imagine maternal health by powering virtual and value-based OB care. Wildflower is working with The ObG Project to strengthen its platform’s capabilities for risk identification and patient stratification, as well as helping its virtual advocates expertly identify and connect high-risk patients with appropriate clinical resources.
Feb 24, 2021
Wildflower Health, Dorsata Partner to Provide Big Tech Boost
Wildflower Health and Dorsata are teaming up to improve pregnancy outcomes. The two companies will deliver a clinically-integrated, digital platform for Ob-Gyn providers that will enhance patient experience and provider effectiveness for both telehealth visits and in-person office visits during and after pregnancy. Women’s Health CT is the first practice to implement the new offering.
Sep 3, 2020
Wildflower Offers Virtual Visit Solution
Wildflower Health today announced it is launching a new product to help Obstetrics (OB) practices more effectively deliver virtual visits for their prenatal and postpartum patients during the COVID-19 pandemic. The product helps childbirth providers fill patient education and workflow gaps associated with virtual prenatal and postpartum visits, including remote device delivery, symptom monitoring, pre-visit data transmission, and personalized digital education. Wildflower is currently rolling out the first wave of participating practices and will be scheduling additional launches in the coming weeks. The software for Wildflower’s virtual visit product will be available directly to OB practices at no cost.
Apr 15, 2020
New App Supports Growing Families
Sutter Health and Wildflower Health have teamed up to offer an app that supports women and their partners before, during and after pregnancy. My Family by Sutter Health™ is powered by Wildflower’s digital platform. It is designed to help patients connect to trusted local resources available within Sutter Health, a not-for-profit health network serving more than 3 million patients in Northern California.
Feb 27, 2020
Wildflower Health Joins AHA Center Innovators Network
Wildflower Health will join the American Heart Association’s Center for Health Technology & Innovation’s (the Center) Innovators Network. The Association’s Center is focused on building and fostering health technologies and relationships in pursuit of innovative and scalable solutions across the healthcare market.
Jan 14, 2020
New App From Wildflower, Baptist Health And Wolfson Children’s Hospital
Baptist Health and Wolfson Children’s Hospital are committed to helping families be as healthy as possible throughout their lives. In partnership with Wildflower, the health system is offering The MyFamily app as an extension of their expertise and care, supporting parents daily as they take care of themselves and their children.
Dec 11, 2019
Wildflower Named Finalist for BCBS Data Innovation Challenge
The Blue Cross Blue Shield Association (BCBSA) and Blue Health Intelligence® (BHI) recently announced five finalists to participate in the Data Innovation Challenge. Wildflower is honored to be among the selected innovators. More than 130 companies submitted applications. As a selected finalist, Wildflower will receive access to a subset of BHI’s national dataset to help prove the utility and usefulness of our novel healthcare solution ideas.
Sep 12, 2019
Overlake and Wildflower Partner on O-Baby App
BELLEVUE, WA –Overlake Medical Center and Wildflower Health announced today a digital partnership to improve pre-natal and maternal care for mothers and their families in the Puget Sound area. The partnership includes a free, mobile app called, O-Baby, which will offer expecting mothers a personalized pregnancy experience from pre-natal planning through the critical first 1,000 days postpartum, providing a seamless transition into parenthood.
Feb 20, 2019
California Moms and Babies to Benefit From New Mobile Health Apps
SAN FRANCISCO — Mothers and babies across California are about to experience a new level of support thanks to a unique collaboration that puts vital health education resources right at their fingertips. The initiative between Wildflower Health, Care1st Health Plan (Blue Shield of California Promise Health Plan effective 1/1/19), an affiliate of Blue Shield of California, and the California Health Care Foundation (CHCF) is designed to ensure that Medi-Cal families have access to the information they need to make important decisions about their health care.
Nov 15, 2018
New Cigna Pregnancy App Enables Improved Health
BLOOMFIELD, Conn. — Global health service company Cigna launched the new Cigna Healthy Pregnancy app to better connect individual customers to Cigna’s suite of health benefits including the Cigna Healthy Pregnancies, Healthy Babies maternity health engagement program. The Cigna Healthy Pregnancies, Healthy Babies program has shown to positively impact health outcomes for pregnant women and their babies.
Nov 7, 2018
Wildflower Health Acquires Circle
SAN FRANCISCO, CA — Wildflower Health, a leading mobile health software company, today announced it has acquired the Circle Women’s Health Platform, a mobile health technology incubated by Providence St. Joseph Health (PSJH), the nation’s third-largest nonprofit health system. As part of the transaction, PSJH has signed an enterprise-wide commercial agreement with Wildflower. Providence Ventures will also participate in Wildflower’s recently announced Series C financing led by Health Enterprise Partners, with participation by existing investors Hatteras Venture Partners and Echo Health Ventures.
Jun 21, 2018
70+ population health management companies to know
Hospitals and health systems across the country are developing and implementing population health initiatives aimed at providing better patient care, wellness and prevention. Population health efforts can include targeting at-risk populations for diagnostic testing and preventative measures, chronic care management and home care support.
Aug 3, 2017
Using Mobile Technology to Engage Medicaid Moms
Healthcare costs associated with pregnancy, delivery and newborn infant care are significant. Totaling $54 billion, they were the two most expensive hospital conditions billed to Medicaid in 2010, according to the U.S. Agency for Healthcare Research and Quality.
Jun 27, 2014