Wildflower Health is leading the coming wave of opportunity in digital health. For years, "engagement" has meant legions of nurses and others in call centers attempting to intervene—this model has failed and Wildflower Health is bringing the best of consumer engagement to high-risk pregnancy, an incredibly costly condition. The model is simple: sell the outcome to payers. Here, the outcome is two-fold: averted complications (for pregnant women) and widespread commercialization (for Wildflower).