Our Company

We are entering a new era where innovative care and payment models are both our greatest hope and our largest hurdle.

That's where we come in. Wildflower is playing a critical role in helping the healthcare system advance in virtual and value-based care. We are engaging patients early with a combination of high-tech and high-touch support, enabling clinicians to extend their impact and breaking down silos to create better experiences and outcomes for all stakeholders.  

Wildflower has been preparing for this reality since 2012. Our SaaS platform launched with a mobile app that helped women have healthy babies, digitally guiding them through their pregnancy journey, identifying risk, and connecting them with personalized care. Over time, we've addedlive support, virtual care, remote moniotring and deeper integration with our provider partners to better support women and their clinicians through their pregnancy journey.

Today, we support the entire ecosystem - the provider, the payer, the family - with a clinically-integrated solution that is purpose-built to advance more effective, efficient care, as well as the payment models that fuel it. 

Recently, we celebrated our 10th anniversary. A lot has changed in a decade. This infographic showcases just how different things were back in 2012 and how far we've come since then. 

Wildflower's Journey

Digital Only



Founded company and piloted first application directly with 75,000 women   


Health Plan Launch

Saw early market adoption of our first service offering, a white label health plan mobile application for pregnancy, increasing risk identification by 3X


Family Health Extension

Extended support to include pediatrics, providing moms with ongoing support in managing the health of their families as the “Chief Health Officer” of home


Entered Provider Market

Expanded into health system and provider market to support key objectives such as improving patient loyalty,  creating a patient activation strategy and establishing a foundation for value-based payment reform


Clinical Personalization

Personalization based on conditions and EHR / clinical data integration

Integrated Program


Plan / Provider Integration

Launched “networked” application to serve families with health plan, provider, and community resources in one application


Launch New Care & Payment Models

Launch of remote monitoring and virtual clinical services, as well as digital patient intake / data exchange with providers & payers

Advanced value-based contracts to help providers in Medicaid and commercial succeed in value-based care programs


Focus on Value-Based Care

Launched Value-Based OB Solution. Extending digital capabilities to help provider and payer partners succeed under advanced payment models


Scaling Value-Based Maternity Care

Introduced the industry's first, and only, comprehensive bundle for value-based maternity care to facilitate the transition to value


Launch of Unprecedented VBC Model

In partnership with HTC, implemented value-based maternity care model in New Jersey to serve as national blueprint 

Purpose Driven Culture

We are 100% a mission-centered, purpose-driven company.

In addition to our passion for growing healthy families, we also focus on giving back. Through a strategic partnership with the Raphael House, we are able to provide financial contributions and create volunteer opportunities for our entire team. Raphael House is one of the most respected nonprofits in the Bay Area, offering a refuge and a fresh start for homeless families.

At the end of the day, we come to work with one thing in mind: making healthcare work better for families. We do this by simplifying a complex system, creating new pathways to care and surrounding moms, partners, kids and aging parents with the information and support they need to thrive.

Open Positions

Our team thinks big and acts bold. Want to join a high-performance company that is purpose driven and bent on positively disrupting the healthcare status quo? We’d love to hear from you. To apply for one of our open positions or to share your credentials, please contact us at jobs@wildflowerhealth.com.

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Our Experienced Team

The dedicated team at Wildflower Health has expertise in healthcare, technology, clinical content and consumer products. We believe that connecting families with the healthcare system can promote healthier, happier lives. Meet some of our passionate people:

Leah Sparks

CEO & Founder

A seasoned healthcare technology executive.

Keith Jaeger

Chief Technology Officer

A product engineering guru with broad technical acumen.

Gene Cavanaugh

Chief Financial Officer

Experienced healthcare finance and operations leader

Mark Miller

Chief Commercial Officer

An industry veteran focused on helping payers and providers innovate.

Sara Teppema

Sara Teppema

Chief Actuary

Proven leader and expert in population health and risk models

Trish Schiewe

VP of Client Success

Transformational account executive and program leader

Our Board of Directors

Dawn Owens

Dawn Owens

Chief Executive Officer, TT Capital Partners

David Kereiakes

Partner, Providence Ventures

Jessica Zeaske

Partner, Echo Health Ventures

Steve Lefar

Executive Director, StrataDataScience

John Crumpler

General Partner, Hatteras Venture Partners

Ezra Mehlman

Managing Partner, Health Enterprise Partners