Technology only works when it serves the human element. When we introduced Wildflower’s integrated program into a Provider-Payer partnership, the immediate challenge was demonstrating that our tool wasn't adding administrative burden—it was acting as a digital shield. The program consists of EMR integration working seamlessly within current workflows to provide evidence-based education and health advocacy support for patients. Here’s what our most recent measurement period sh

Certifications validate Wildflower is meeting rigorous cybersecurity and data protection standards through independent assessment and assurance. HITRUST r2 Certification Wildflower Health has earned certified status from HITRUST for cybersecurity and information protection with the HITRUST r2 Certification for its Wildflower Production System and platform. The HITRUST Certification demonstrates that Wildflower has met requirements defined by leading cybersecurity and regula

When I look at our data, I don't just see numbers; I see the potential relief on a young mother’s face when a Health Advocate says, "I can handle that for you." Our technology is best-in-class, but it’s the human connection—the empathetic reach of our Health Advocates—that delivers the change. They turn complicated medical and insurance jargon into a clear, actionable path, helping every mother feel seen, supported, and confident in her journey.

Despite more than three decades of advocacy, a critical gap persists between awareness and action in lactation support. Disparities by race, ethnicity as well as the state a new mother resides in, all affects her access to breastfeeding help. Ultimately, the conversation about infant feeding is a conversation about community health. Forging a shared path toward sustainable and accessible lactation support is easier said than done. Here's the type of change we're advocating fo

Shouldn’t we be looking at more than financial ROI? Financial ROI is only the tip of the iceberg when we investigate the benefits of an intervention program. We need to understand the elements of VOI and SROI to fully appreciate the benefits across all stakeholders of a value-based maternity care program like Wildflower’s. Maternal health is a perfect use case to apply a Blended Value Approach.