Wildflower Health Strengthens Leadership Team with Addition of Kristin Begley PharmD as Chief Commercial Officer
SAN FRANCISCO, CA –Wildflower Health today named pharmacy supply chain healthcare veteran Kristin Begley PharmD as Chief Commercial Officer. In this newly established role, Begley will support the company’s rapidly growing roster of payer, provider and employer clients. She also will be tapped to help guide Wildflower’s expanding digital solutions for improving family health..
March 13, 2019


Overlake and Wildflower Health Partner on O-Baby App to Guide Patients Along Pregnancy and New-Parent Journey
BELLEVUE, WA –Overlake Medical Center and Wildflower Health announced today a digital partnership to improve pre-natal and maternal care for mothers and their families in the Puget Sound area. The partnership includes a free, mobile app called, O-Baby, which will offer expecting mothers a personalized pregnancy experience from pre-natal planning through the critical first 1,000 days postpartum, providing a seamless transition into parenthood.
February 20, 2019


Wildflower Health Teams with Amazon Alexa to Enable “Hands Free” Baby Tracking for Parents
SAN FRANCISCO — Wildflower Health, a leading mobile health software company, today announced the launch of a new Amazon Alexa skill specifically geared to make daily pregnancy and parent tasks more convenient. In cooperation with Amazon, Wildflower is releasing the “Family Health by Wildflower” skill on Alexa to make it easier for moms and dads to manage the health of their families using voice technology.
February 5, 2019


California Moms and Babies to Benefit From New, Enhanced Mobile Health Apps
SAN FRANCISCO — Mothers and babies across California are about to experience a new level of support thanks to a unique collaboration that puts vital health education resources right at their fingertips. The initiative between Wildflower Health, Care1st Health Plan (Blue Shield of California Promise Health Plan effective 1/1/19), an affiliate of Blue Shield of California, and the California Health Care Foundation (CHCF) is designed to ensure that Medi-Cal families have access to the information they need to make important decisions about their health care.
November 15, 2018


HealthTech4Medicaid (HT4M) Launches to Bring Technology Innovation to Medicaid
LOS ANGELES — HealthTech4Medicaid (HT4M), a national nonprofit dedicated to bringing technology innovation to Medicaid, has announced its organizational launch today. HT4M’s vision is to further improve quality and access to care for Medicaid recipients by rapidly changing the pace of innovation. The organization is a mission-based market enabler that facilitates cross-sectoral, collaborative partnerships in health technology to radically change the pace of innovation in Medicaid nationwide. It is comprised of more than forty top healthtech CEOs from across the country, and is advised by an Expert Council that includes some of the most accomplished and experienced names throughout healthcare.
November 13, 2018


New Cigna Pregnancy App Enables Improved Health and Lower Costs For Pregnant Women
BLOOMFIELD, Conn. — Global health service company Cigna launched the new Cigna Healthy Pregnancy app to better connect individual customers to Cigna’s suite of health benefits including the Cigna Healthy Pregnancies, Healthy Babies maternity health engagement program. The Cigna Healthy Pregnancies, Healthy Babies program has shown to positively impact health outcomes for pregnant women and their babies.
November 7, 2018


Wildflower Health Demonstrates Cybersecurity and Compliance Excellence with 2018 MyVCM™ Trust Network Award
Groundbreaking Family Health Platform Attains Highest Performance for Information Security, Risk Management, and Compliance
October 11, 2018


Maternity app for business customers launched by Bupa Global
International private medical insurance (IPMI) provider Bupa Global has made an app designed to support working pregnant women throughout their pregnancy available to those covered by business policies.
September 21, 2018


Wildflower Expands Family Health Platform to Comprehensively Support First 1,000 Days
SAN FRANCISCO, CA — Wildflower Health, a leading mobile health software company, today announced it has launched enhanced capabilities to support new parents during the critical first 1,000 days. Building on the strength of its maternity programming, Wildflower’s Family Health platform can now support parents as they manage the health needs of their newborns and their entire family during early childhood.
September 17, 2018


Wildflower Health Acquires Circle, an Innovative Mobile Health Business Incubated by Providence St. Joseph Health
SAN FRANCISCO, CA — Wildflower Health, a leading mobile health software company, today announced it has acquired the Circle Women’s Health Platform, a mobile health technology incubated by Providence St. Joseph Health (PSJH), the nation’s third-largest nonprofit health system. As part of the transaction, PSJH has signed an enterprise-wide commercial agreement with Wildflower. Providence Ventures will also participate in Wildflower’s recently announced Series C financing led by Health Enterprise Partners, with participation by existing investors Hatteras Venture Partners and Echo Health Ventures.
June 21, 2018


Wildflower Health Receives $8 Million Capital Investment in Funding Round Led by Health Enterprise Partners
SAN FRANCISCO, CA — Wildflower Health today announced it has secured $8 million in capital investment to advance its mission of growing healthy families. The funding round was led by Health Enterprise Partners, a growth equity firm specializing in healthcare services and information technology whose investors include some of the largest health systems and health plans across the country. Existing investors Hatteras Venture Partners and Echo Health also participated. As part of the round, Ezra Mehlman of HEP joins the Wildflower Health Board of Directors.
March 7, 2018


70+ population health management companies to know | 2017
Hospitals and health systems across the country are developing and implementing population health initiatives aimed at providing better patient care, wellness and prevention. Population health efforts can include targeting at-risk populations for diagnostic testing and preventative measures, chronic care management and home care support.
August 3, 2017


Study Finds Users of Wildflower Health’s Maternity App are 76% More Likely to Have a 1st Trimester Prenatal Visit than Non-App Users
SAN FRANCISCO, CA— The Wyoming Department of Health alongside Wildflower Health announced today that research published in Telemedicine and e-Health shows that Medicaid patients who used mobile maternity app WYhealth Due Date Plus were significantly more likely to have a first trimester prenatal visit, and experienced reduced incidence of low-birth weight babies. Wildflower Health’s application includes educational information on pregnancy and connects app users with relevant health care and community resources.
July 31, 2017


St. Vincent’s signs on to mobile app
BRIDGEPORT — St. Vincent’s Medical Center has launched a mobile app aimed at more quickly connecting families with health care.
March 27,2017


Top 10 Innovations that Made Women’s Lives Better in 2016
Honorable mention: Wildflower Health
For connecting women with the care they need, when they need it
December 15, 2016


Leah Sparks Discusses Patient Engagement With Mobile Health Technology
As mobile health advances help engage patients as active partners in their healthcare, these technologies can potentially harness that engagement and connect them with interventions, said Leah Sparks, co-founder and CEO of Wildflower Health.
October 18, 2016


Your Health Insurer Wants to Know Exactly When You Get Pregnant
Insurance companies are turning to pregnancy apps in a bid to cut the costs of complicated pregnancies.
Bloomberg Business
January 29, 2016


Insurance Company LifeMap Taps Wildflower for Pregnancy App
San Francisco-based digital health startup Wildflower Health partnered with health insurance company LifeMap Assurance to launch LifeMap Due Date Plus for expectant parents with short-term disability coverage.
MobiHealth News
February 4, 2015


When It Takes a Woman to Design Products for Women
Amy Sheng can sum up in one sentence why it’s important to have more female scientists and engineers designing products — especially if those products involve childbirth or breast-feeding. “A guy cannot fundamentally understand,” she said.
The New York Times
November 13, 2014


Wyoming Medicaid Director Bullish on Pregnancy App
James Bush, MD, medical director of the Wyoming Medicaid program, is on the leading edge of using mobile health technology to improve outcomes.
Health Data Management
August 26, 2014


Not Your Average Pregnancy App
At more than $100 billion a year, maternity and newborn care is the No. 1 driver of hospital charges in the United States, according to data from the U.S. Agency for Healthcare Research and Quality.
Xerox Blog
July 17, 2014


Using Mobile Technology to Engage Medicaid Moms
Healthcare costs associated with pregnancy, delivery and newborn infant care are significant. Totaling $54 billion, they were the two most expensive hospital conditions billed to Medicaid in 2010, according to the U.S. Agency for Healthcare Research and Quality.
Carenet Healthcare Services
June 27, 2014


Pregnancy App Developer Sees 80 Percent Monthly Retention in Medicaid Recipients
Four months after pregnancy tracking app developer Wildflower Health launched a program for Wyoming Medicaid beneficiaries, the startup reported that nearly 70 percent of enrollees are using the app’s main features. The app’s monthly retention rates are at 80 percent.
MobiHealth News
June 16, 2014


San Fran Startup Aims to Help Mom Navigate Healthcare Plan, System via Her Smartphone
Wildflower Health, a San Francisco-based mhealth startup, has ambitious aspirations that begin in the payer and providers’ pockets and follow moms across the care continuum.
MedCity News
March 26, 2014


Rock Health Entrepreneur Breakdown: Female Founders
Looking at the active Rock Health startups, 30% of our portfolio companies have a female founder.
Rock Health
March 25, 2014


Wyoming Medicaid Taps Wildflower for Pregnancy Tracker App
Wyoming Medicaid launched a smartphone app for pregnant women last week in partnership with mobile health engagement platform developer Wildflower Health.
MobiHealth News
February 11, 2014